Targeting the Right Audience
On Facebook there are many ways of targeting your ads. As a fundamental strategy, targets with categories such as age, sex or interests can produce good results, but it's preferable to create customized audiences based on the kinds of people who are making the most profit for your company to get the most from your campaigns.
You can upload a list of your addresses or custom e-mails to speed up the customized audience building process. This kind of marketing for databases has a number of advantages.
First you can make Facebook a retargeting platform using the database. This is an excellent way to strengthen your marketing strategy overall.
Second, to create a "lookalike" campaign that targets users with similar profile features to those of your database you can use your database. A "lookalike" campaign can be a very effective way of identifying and attracting high conversion potential new traffic.
Creating a customized public will take ongoing efforts to optimize ; however, you will achieve great results when you profile your ideal customer.