The relevance of a lead is one of the toughest things about lead generation. A website visitor who completes your registration form may be a competitor who tries to test your product. They are technically a lead, but you won't do business with them.
Create and distribute primarily educational and non - commercial content. In various formats, content can be produced: infographics, blogs, video, case studies, white papers.
Each social media platform can be a valuable lead generation channel depending on your business. For B2C, the following are essential Facebook, Twitter, Instagram and LinkedIn ; LinkedIn is basic to the B2B.
By email, you can start your individual conversation with your recipient, share a blog, invite them for a webinar, provide them with updates on a product or offer a discount.
Webinars need to share an email ID that makes it an ideal leading gene activity. A brand can be built around your business with timely webinars with relevant subjects and quality speakers.
PPC (pay-per-click) ads
The visitor can access a landing page that collects information from the lead by clicking on a PPC ad. PPC ads work because they contain keywords that are relevant to your audience, and appear on Google's first page.
Display ads are also known as banner ads, like digital printed ads. In display ads, crisp copy, convincing CTA (Call - to - Action), images, and animation are effective elements.