What is Marketing?

Marketing means that people are interested in the product or service of your company. This is done by researching, analyzing and understanding the interests of your ideal client. Marketing covers all aspects of an enterprise, including product development, selling methods and publicity.

Modern marketing began in the 1950s when people began using a product rather than just print media. As TV – and the internet – came in, marketers were able to conduct whole campaigns across many platforms. And you could expect that marketers have gone on to make the process of selling a product to consumers increasingly important over the last 70 years.

Today there are literally dozens of places where a marketing campaign is possible — where does this happen in the 21st century?

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Types of Marketing

The location of your marketing campaigns entirely depends on where your clients spend their time. You have to research on the market to determine what marketing types — and what tool mix in each type — are the most effective ways to construct your brand. Here are several types of marketing today which some of them have passed time tests:

  • Internet marketing: The idea of having a presence on the Internet for company reasons is a type of marketing itself, inspired by an Online Excedrin product campaign.
  • Search engine optimization: This is the process of optimizing the content of a website to appear in search engine results, as abbreviated by SEO. It is used by vendors to attract researchers who imply an interest in knowing a certain industry.
  • Blog marketing: The individual writer can no longer exclusively use blogs. Brands are now publishing blogs to discuss their industry and to encourage potential customers seeking information on the internet.
  • Social media marketing: Businesses can make impressions of their audiences over time with Facebook, Instagram, Twitter, LinkedIn and similar social networks.

Marketing and Advertising

If marketing is a wheel, advertising is one spoke of that wheel.

Marketing involves development of products, market research, distribution of products, sales strategy and public relations. In each phase of a business's journey, marketing is essential, and it can use many platforms, social media and teams within its organization to identify, communicate and amplify its voice to its audience and build brand loyalty over time.

Advertising, on the other hand, is only one part of marketing. The awareness of a product or service in the most holistic goals outlined above is a strategic effort, usually paid for. It's not the only way marketers can sell a product, to put it simply.

Publicity on Instagram and Google took place. Instagram is not a publicity channel in general, but if you use it for branding, you can develop a base of followers that are always prepared for a soft product announcement. Google was definitely used for advertising in this example; the company paid for space on Google — a program known as pay-per-click (PPC) — on which to drive traffic to a specific page focused on its product. An online classic ad.

It publishes a downloadable product guide, publishes a video to Instagram showing its new product, and invests in a series of Google sponsored search results to lead traffic to its new product page.

The 4 Ps of Marketing

In the 1960's, E Jerome McCarthy came up with the 4 Ps of marketing: product, price, place, promotion.

  • Product: A product should be adaptable: with trends, time and change in segments, the product should lend itself to adaptation to make it more relevant and maintain its revenue stream.
  • Price: Your marketing team will check the price of your products or use focus groups and surveys to assess how much you are prepared to pay for your ideal customer. Too high price, and on a solid client base you will lose out. Too low a price and you may lose more cash than you earn.
  • Place: It is essential to use your marketing department to understand and analyze the consumers of your company to offer ideas as to how and where to sell your product. Maybe they think an e-commerce site works better than a retail site, or vice versa.
  • Promotion: This P is probably the one you'll expect from the start: promotion includes any online or printed ads, events or discounts your marketing team builds awareness and interest in your product. During this period, you will probably find methods such as publicity campaigns, publicity campaigns or promotions of social media.

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