What's The Plan?
"What is the best SME marketing plan? Often are we asked? What exactly do I need to implement in order to ensure corporate success?”
Is it a fantastic site? Pay-by-click publicity? Social networks? Marketing of content? Everything above? Anything more?
How come? Because every business, regardless of size, is different. Any marketing plan worthy of the name must take into account WHAT you’re selling, HOW and WHERE you’re selling it, to WHOM , and for HOW MUCH.
As the replies to these questions are different for every business, it is possible that for Company X a Marketing Plan can not work for Company Y. Especially if it is to be effective, each Marketing Plan must take account of the answers.
There’s no such thing as the ‘best’ marketing plan - only the ‘best’ for your business at this particular moment in time.
Today there are literally dozens of places where a marketing campaign is possible — where does this happen in the 21st century?