What is Video Marketing?
If a photo is worth a thousand words, how much more is the video worth? This is the foundation of video marketing, a forward - looking marketing strategy that incorporates video into your marketing campaigns.
For everything from building customer relationships to promoting your brand, services or products, video marketing can be used. Video marketing can also serve as a means of presenting how - to's, promoting customer testimonials, live streaming events, and delivering viral (entertaining) content.
Video marketing definition is not complex. In fact, using video to promote or market your brand, product or service is rather simple. Video is incorporated into the mix by a strong marketing campaign. Customer testimonials, live event videos, how - to videos, video explainers, business training videos, viral (entertainment) videos — the list goes on.